Michelle Amore & Johnny Cooke

Precision Human Performance is a private and exclusive personal training and membership facility that sets the industry standard for excellence.

Finding A Partner

“Until you make mistakes you don’t know what you need to learn about the other person. At the same time, you don’t want to make a mistake or decision that is so far over the line, it puts a damper on the relationship or the business.”

• What misconceptions did you have going into business together?

  I kept thinking that we had to agree on everything and we both had to have the same strengths

• What is a good rule of thumb for business partnerships?

  There can be concurrent truths, choose resolution over righteousness

• What have you learned about yourself as entrepreneurs?

  Stepping into the true version of a partnership forces you to fight your own tendencies

At an industry event, Michelle Amore had unknowingly sat next to her future business partner, Johnny Cooke. Separately, they had been trying to tackle challenges in the exercise industry but from different perspectives. Upon journey forces, Michelle and Johnny founded Precision Human Performance, a personal training studio in Chicago that uniquely combines exercise, science, and education. In this episode, we cover the importance of finding a business partner that complements your skills, What it takes to build a successful business partnership, and much more.

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